Target’s done it again. They’ve silently snuck another designer houseware onto their site with little to no fanfare.

While browsing their dot-com for patio chairs, I saw a small call-out for a new Cynthia Rowley collection. It’s just a few canvas beach chairs, but the colors and patterns are quite eye-catching.

Shown here, Whim Rugby Stripe, $39.98 for a set of 2; and Whim Blue/White Rope (kids size only), 4 for $39.96.